BLS OEWS 2024 · SOC 13-1161

Market Research Analysts and Marketing Specialists Salary by State

National median: $76,950/yr · 861,140 employed nationally

51 states
$76,950National Median
$86,480National Mean
861,140Total Employed
$42,070 – $144,61010th–90th Percentile

Salary by State

51 states
State Median Annual vs. National Employment Detail
Delaware $98,650 +28% 3,220 View →
Washington $94,300 +23% 26,030 View →
Massachusetts $93,430 +21% 37,320 View →
California $92,770 +21% 108,460 View →
New York $91,840 +19% 75,100 View →
New Jersey $85,190 +11% 22,970 View →
District of Columbia $83,340 +8% 5,570 View →
Oregon $82,600 +7% 12,340 View →
Minnesota $81,460 +6% 24,650 View →
Colorado $80,670 +5% 30,000 View →
Virginia $79,840 +4% 24,870 View →
Rhode Island $77,630 +1% 3,540 View →
Florida $77,490 +1% 54,090 View →
North Carolina $77,360 +1% 30,140 View →
Georgia $75,490 -2% 26,000 View →
Connecticut $75,320 -2% 9,010 View →
Vermont $74,340 -3% 1,000 View →
Maryland $73,560 -4% 12,080 View →
Illinois $72,840 -5% 35,350 View →
Maine $72,690 -6% 2,030 View →
Michigan $68,120 -11% 23,180 View →
Ohio $67,850 -12% 25,680 View →
New Hampshire $67,590 -12% 4,780 View →
Iowa $67,300 -13% 8,290 View →
Montana $66,840 -13% 1,490 View →
Arizona $66,750 -13% 18,020 View →
South Carolina $66,110 -14% 9,400 View →
Hawaii $65,870 -14% 1,520 View →
Pennsylvania $65,190 -15% 31,240 View →
Wisconsin $65,000 -16% 15,810 View →
Texas $64,900 -16% 61,200 View →
Utah $64,900 -16% 13,310 View →
Arkansas $64,830 -16% 6,420 View →
Tennessee $64,720 -16% 13,350 View →
Missouri $64,280 -16% 13,310 View →
Indiana $63,380 -18% 14,780 View →
Alaska $62,960 -18% 410 View →
Nevada $62,590 -19% 5,580 View →
Kansas $62,230 -19% 8,340 View →
North Dakota $62,230 -19% 1,500 View →
South Dakota $61,720 -20% 1,460 View →
New Mexico $60,200 -22% 1,830 View →
Kentucky $59,420 -23% 5,310 View →
Oklahoma $59,330 -23% 7,800 View →
Idaho $59,010 -23% 3,390 View →
Mississippi $57,520 -25% 2,800 View →
Louisiana $57,300 -26% 5,470 View →
Wyoming $57,040 -26% 840 View →
Nebraska $55,630 -28% 3,890 View →
Alabama $55,390 -28% 8,780 View →
West Virginia $50,290 -35% 1,700 View →