Utah ranks 32nd of 51 states and D.C. for market research analysts and marketing specialists pay, trailing top-paying Delaware ($98,650) by $33,750 — a 52% gap.
The 10th-to-90th percentile range runs from $36,970 to $123,880 — a $86,910 spread, 15% tighter than the national $102,540 range.
Market Research Analysts and Marketing Specialists are more concentrated in Utah than the U.S. average — a location quotient of 1.39 means the occupation's share of local jobs is 1.39× the national share.
Salary Range: 10th to 90th Percentile
Full Percentile Breakdown
| Percentile | Annual Wage | Hourly Wage |
|---|---|---|
| 10th percentile (entry-level) | $36,970 | $17.77 |
| 25th percentile | $46,740 | $22.47 |
| 50th percentile (median) | $64,900 | $31.20 |
| 75th percentile | $85,830 | $41.26 |
| 90th percentile (top earners) | $123,880 | $59.56 |
| Mean (average) | $72,230 | $34.73 |
How Utah Compares
| State | Median Annual | vs. Utah |
|---|---|---|
| Utah (current) | $64,900 | n/a |
| Delaware | $98,650 | +52% |
| Washington | $94,300 | +45% |
| Massachusetts | $93,430 | +44% |
| California | $92,770 | +43% |
| New York | $91,840 | +42% |
| New Jersey | $85,190 | +31% |
| District of Columbia | $83,340 | +28% |
| Oregon | $82,600 | +27% |
Showing top-paying states with available data. View all states →
Related Occupations in Utah
| Occupation | Median Annual | Employment |
|---|---|---|
| Compliance Officers | $64,730 | 3,830 |
| Engineering Technologists and Technicians, Except Drafters, All Other | $64,680 | 1,090 |
| Career/Technical Education Teachers, Secondary School | $65,240 | 870 |
| Industrial Engineering Technologists and Technicians | $65,330 | 1,320 |
| Surveyors | $64,260 | 660 |
| Electrical and Electronic Engineering Technologists and Technicians | $65,830 | 1,190 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in Utah?
The mean market research analysts and marketing specialists salary in Utah is $72,230 per year. The median (middle) salary is $64,900 per year.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Utah?
Entry-level market research analysts and marketing specialistss (10th percentile) in Utah typically earn around $36,970 per year. Workers at the 25th percentile earn approximately $46,740 per year.
What is the highest Market Research Analysts and Marketing Specialists salary in Utah?
Top earners (90th percentile) in this occupation in Utah make approximately $123,880 per year. Those in the 75th percentile earn around $85,830 per year.
How does the Utah Market Research Analysts and Marketing Specialists salary compare to the national average?
The median market research analysts and marketing specialists salary in Utah is $64,900, which is -16% below national average of $76,950.