Kentucky ranks 43rd of 51 states and D.C. for market research analysts and marketing specialists pay, trailing top-paying Delaware ($98,650) by $39,230 — a 66% gap.
The 10th-to-90th percentile range runs from $36,580 to $101,820 — a $65,240 spread, 36% tighter than the national $102,540 range.
Market Research Analysts and Marketing Specialists are less concentrated in Kentucky than the U.S. average — a location quotient of 0.48 means the occupation's share of local jobs is 2.08× below the national share.
Salary Range: 10th to 90th Percentile
Full Percentile Breakdown
| Percentile | Annual Wage | Hourly Wage |
|---|---|---|
| 10th percentile (entry-level) | $36,580 | $17.59 |
| 25th percentile | $47,000 | $22.60 |
| 50th percentile (median) | $59,420 | $28.57 |
| 75th percentile | $79,180 | $38.07 |
| 90th percentile (top earners) | $101,820 | $48.95 |
| Mean (average) | $66,330 | $31.89 |
How Kentucky Compares
| State | Median Annual | vs. Kentucky |
|---|---|---|
| Kentucky (current) | $59,420 | n/a |
| Delaware | $98,650 | +66% |
| Washington | $94,300 | +59% |
| Massachusetts | $93,430 | +57% |
| California | $92,770 | +56% |
| New York | $91,840 | +55% |
| New Jersey | $85,190 | +43% |
| District of Columbia | $83,340 | +40% |
| Oregon | $82,600 | +39% |
Showing top-paying states with available data. View all states →
Related Occupations in Kentucky
| Occupation | Median Annual | Employment |
|---|---|---|
| Electricians | $59,490 | 10,320 |
| Insurance Sales Agents | $59,590 | 6,310 |
| Mobile Heavy Equipment Mechanics, Except Engines | $59,240 | 2,330 |
| Executive Secretaries and Executive Administrative Assistants | $58,990 | 3,430 |
| Clinical Laboratory Technologists and Technicians | $59,900 | 5,040 |
| Heating, Air Conditioning, and Refrigeration Mechanics and Installers | $58,880 | 6,230 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in Kentucky?
The mean market research analysts and marketing specialists salary in Kentucky is $66,330 per year. The median (middle) salary is $59,420 per year.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Kentucky?
Entry-level market research analysts and marketing specialistss (10th percentile) in Kentucky typically earn around $36,580 per year. Workers at the 25th percentile earn approximately $47,000 per year.
What is the highest Market Research Analysts and Marketing Specialists salary in Kentucky?
Top earners (90th percentile) in this occupation in Kentucky make approximately $101,820 per year. Those in the 75th percentile earn around $79,180 per year.
How does the Kentucky Market Research Analysts and Marketing Specialists salary compare to the national average?
The median market research analysts and marketing specialists salary in Kentucky is $59,420, which is -23% below national average of $76,950.