California ranks 4th of 51 states and D.C. for market research analysts and marketing specialists pay, trailing top-paying Delaware ($98,650) by $5,880 — a 6% gap.
The 10th-to-90th percentile range runs from $47,980 to $178,140 — a $130,160 spread, 27% wider than the national $102,540 range.
California employs roughly 12.6% of all market research analysts and marketing specialists in the country (108,460 workers).
Salary Range: 10th to 90th Percentile
Full Percentile Breakdown
| Percentile | Annual Wage | Hourly Wage |
|---|---|---|
| 10th percentile (entry-level) | $47,980 | $23.07 |
| 25th percentile | $63,620 | $30.59 |
| 50th percentile (median) | $92,770 | $44.60 |
| 75th percentile | $134,680 | $64.75 |
| 90th percentile (top earners) | $178,140 | $85.65 |
| Mean (average) | $106,780 | $51.34 |
How California Compares
| State | Median Annual | vs. California |
|---|---|---|
| California (current) | $92,770 | n/a |
| Delaware | $98,650 | +6% |
| Washington | $94,300 | +2% |
| Massachusetts | $93,430 | +1% |
| New York | $91,840 | -1% |
| New Jersey | $85,190 | -8% |
| District of Columbia | $83,340 | -10% |
| Oregon | $82,600 | -11% |
| Minnesota | $81,460 | -12% |
Showing top-paying states with available data. View all states →
Related Occupations in California
| Occupation | Median Annual | Employment |
|---|---|---|
| Healthcare Social Workers | $92,970 | 19,680 |
| Compliance Officers | $92,350 | 47,420 |
| Telecommunications Line Installers and Repairers | $92,350 | 10,300 |
| Dietitians and Nutritionists | $93,640 | 9,630 |
| Property Appraisers and Assessors | $91,400 | 5,660 |
| Educational, Guidance, and Career Counselors and Advisors | $94,320 | 44,160 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in California?
The mean market research analysts and marketing specialists salary in California is $106,780 per year. The median (middle) salary is $92,770 per year.
What is the starting salary for a Market Research Analysts and Marketing Specialists in California?
Entry-level market research analysts and marketing specialistss (10th percentile) in California typically earn around $47,980 per year. Workers at the 25th percentile earn approximately $63,620 per year.
What is the highest Market Research Analysts and Marketing Specialists salary in California?
Top earners (90th percentile) in this occupation in California make approximately $178,140 per year. Those in the 75th percentile earn around $134,680 per year.
How does the California Market Research Analysts and Marketing Specialists salary compare to the national average?
The median market research analysts and marketing specialists salary in California is $92,770, which is +21% above national average of $76,950.