South Carolina ranks 27th of 51 states and D.C. for market research analysts and marketing specialists pay, trailing top-paying Delaware ($98,650) by $32,540 — a 49% gap.
Market Research Analysts and Marketing Specialists are less concentrated in South Carolina than the U.S. average — a location quotient of 0.74 means the occupation's share of local jobs is 1.35× below the national share.
South Carolina employs roughly 1.1% of all market research analysts and marketing specialists in the country (9,400 workers).
Salary Range: 10th to 90th Percentile
Full Percentile Breakdown
| Percentile | Annual Wage | Hourly Wage |
|---|---|---|
| 10th percentile (entry-level) | $34,490 | $16.58 |
| 25th percentile | $48,600 | $23.36 |
| 50th percentile (median) | $66,110 | $31.78 |
| 75th percentile | $98,530 | $47.37 |
| 90th percentile (top earners) | $144,610 | $69.52 |
| Mean (average) | $78,210 | $37.60 |
How South Carolina Compares
| State | Median Annual | vs. South Carolina |
|---|---|---|
| South Carolina (current) | $66,110 | n/a |
| Delaware | $98,650 | +49% |
| Washington | $94,300 | +43% |
| Massachusetts | $93,430 | +41% |
| California | $92,770 | +40% |
| New York | $91,840 | +39% |
| New Jersey | $85,190 | +29% |
| District of Columbia | $83,340 | +26% |
| Oregon | $82,600 | +25% |
Showing top-paying states with available data. View all states →
Related Occupations in South Carolina
| Occupation | Median Annual | Employment |
|---|---|---|
| Art Directors | $66,130 | 340 |
| Environmental Scientists and Specialists, Including Health | $65,960 | 670 |
| Tool and Die Makers | $66,300 | 720 |
| Healthcare Social Workers | $65,760 | 2,510 |
| Computer Network Support Specialists | $66,560 | 2,090 |
| Dietitians and Nutritionists | $67,010 | 810 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in South Carolina?
The mean market research analysts and marketing specialists salary in South Carolina is $78,210 per year. The median (middle) salary is $66,110 per year.
What is the starting salary for a Market Research Analysts and Marketing Specialists in South Carolina?
Entry-level market research analysts and marketing specialistss (10th percentile) in South Carolina typically earn around $34,490 per year. Workers at the 25th percentile earn approximately $48,600 per year.
What is the highest Market Research Analysts and Marketing Specialists salary in South Carolina?
Top earners (90th percentile) in this occupation in South Carolina make approximately $144,610 per year. Those in the 75th percentile earn around $98,530 per year.
How does the South Carolina Market Research Analysts and Marketing Specialists salary compare to the national average?
The median market research analysts and marketing specialists salary in South Carolina is $66,110, which is -14% below national average of $76,950.